Get Your Marketing Power On

How do you create a successful and dominant business?

It’s a stepwise, intuitive process that always works when done well:

• Establish your relevance, credibility, and value for a specific, potential customer base that wants your product or service.

• Make magnetic and compelling offers to interested prospects.

• Give customers exactly what they want plus more.

Make the process engaging and active: attract Attention, create Interest, spark Desire, trigger Action. This same, proven “AIDA” marketing formula has built every successful business since the media began to publish ads. Consider the process carefully and you’ll see these four steps are the essence of marketing.

In fact, this very approach has become modern marketing in new forms. Google, Amazon, Apple, and others all followed this path to market dominance. Many old-school brands that are still doing well got this approach right from the start. They follow this same model as customized for them and their customers. In fact, the AIDA model was derived from achieved success stories. So there really are no secrets to successful marketing. Just know what works and do it well, that is the message.

Develop a written marketing plan to drive earnings to match your goals.

Producing or revising a written plan could be a great, new beginning. Your plan will be your specific application of the proven principles. When you take advantage of Joseph’s help he builds a custom marketing plan that becomes your written process, tailored for your business, scaled to your budget, matched to your market, and upgradable as your business grows or market conditions change.

Achieve a highly professional image with online content.

Beyond planning and even before, after, or without a written plan, Joseph can create comprehensive, branded marketing materials for your business — such as advertisements, directory listings, brochures, online postings, or company profiles. You can also publish articles, stories, blog posts and other magnetic, traffic-attracting content — even full shopping websites including an ecommerce checkout, all made with Squarespace.

Joseph has experience with several website-builder applications. Squarespace is powerful and it doesn’t need custom software coding except for specialized situations. If you like, you can learn to maintain a gorgeous, custom website yourself. Joseph built and wrote this website you are reading right now, in Squarespace.

A magnetic image starts from basic branding and collateral.

By beginning with a review of your marketing basics, we can maximize the total impact of your plan. It starts with essential collateral — your branding, business card, stationery, a capabilities brochure, and a website. If you’re a solo creative or a services specialist, it can be your professional portfolio website. For online retail sales, you can go with e-commerce. An approach can match every need.

Attract attention with relevant, credible, and valuable content.

Consider blogging, well-placed feature articles, opinion pieces, and essays. For some situations, add specifications, analysis, research reports, case studies, commentary and other online documents. Such informational materials create a positive impression and build your image.

Discover the relevant questions that your customers will ask search engines that lead them to you offers. Then you can educate and motivate potential customers about your products or services while answering their inbound questions. Once established as a solution provider, you’re perfectly positioned to make offers to solution seekers.

Build a brand customers love.

If you’re already established, you can use your present business name, logo, tag lines, website and existing collateral. But your branding and marketing should be reviewed from time to time because they are the foundation for your business outreach success.

Get expert freelance writing and copywriting.

Whether you need clear and accurate, well-researched documents or persuasive copy for direct response, Joseph is here for you with all of his writing experience and skills at your disposal. This is where his business writing began in the 1980’s.

Source marketing copy right here, like these types:

• Find work with a job candidates’ basics — a business card, resumes and cover letters.

• Generate your marketing collateral like business name, logo, tag lines, business cards, stationary, signage, website, directory listings, articles, even books and more.

• Create brochures, flyers, emails and/or postcards for outreach to customers.

• Source unique, original articles, special reports, blog posts, and FAQ.

• Get custom ads, sales letters, or even direct response mail packages to develop leads and close deals.

• Post direct-response landing pages online for highly-focused presentation of a single-item offer.

• Open a custom, online store or shopping boutique tailored to match your branding, complete with an e-commerce catalog, online checkout and digital payment processing through credit or debit cards or direct bank account debit.

• Publish a book or definitive white paper that makes you a go-to expert in your field. If you have specialized chops but need the writing skills, Joseph ghostwrites. He’ll walk you through the whole process, step by step.

Find out more — request the password to the Portfolio page now. Simply send Joseph an email from the Contact Page and he’ll get back to you promptly to provide answers and suggestions that fit your situation. If preferred, schedule a phone conference to get moving right away.

Web Content Writing and Blogging

Skilled in SEO copywriting, Joseph has been a digital native and writer since before the Internet began. While a mechanical design engineer, he helped create supercomputer servers that support business and science, host the Internet around the world, and help propel business and science toward AI sentience. Eventually, he returned to his roots as a writer for individuals, businesses and nonprofits so that he can keep on publishing his own books and stories about real life even in a market saturated with genre-themed entertainment.

Access writing samples or read from the blog on this website or check out Joseph’s publications on Amazon.com. He built this website you’re reading now and several others, including writing all of the textual copy.

He can walk you through answers to all of your questions on how to start a popular blog and make money with a blog online. If you want a guest blogger, send me your topic and I’ll let you know if I can generate content that brings your message and your solutions to web users around the world.

Begin with an easygoing chat and no obligation.

Before you incur costs, you have an opportunity to choose methods that stimulate the results you want. Each client’s needs and situation are unique. We can discuss your needs confidentially and agree on how to best implement bottom-line-building ideas.

Get a detailed, written proposal with firm pricing and a schedule commitment. You receive up to three rounds of review and revision on any project for an agreed, fixed cost to produce perfected writing to support the results you want on your bottom line.

To get started or to simply ask questions, click CONTACT. Send an an email to begin a conversation with no pressure — only results.