Get Your Marketing Power On
How do you create a successful and dominant business?
It’s a stepwise, intuitive process that always works when done well:
Establish your relevance, credibility, and value for a specific, potential customer base that wants what you supply.
Make compelling, magnetic offers to prospects who show interest.
Give customers exactly what they want plus more.
Make the process engaging and active. Attract Attention, create Interest, spark Desire, trigger Action. This same, proven “AIDA” marketing formula has built every successful business since media began to publish ads. Consider the process carefully and you’ll see that all four steps are the essence of marketing.
In fact, this same approach has become modern marketing in new forms. Google, Amazon, and Apple followed this path on their way to market dominance. Also, many old-school brands that are still doing very well got this approach right from the start. They follow this same model as customized for them and their customers. In fact, the AIDA model was derived from achieved success histories. So there really are no secrets to successful marketing. Just know what works and do it well, that is the message.
Do you have a marketing plan to drive earnings that achieve your goals?
Producing or revising a written plan could be a great, new beginning. Your plan will be your specific application of the above principles. You can take advantage of my help because I build custom marketing plans, including your own, specific, written process that’s tailored for your business, scaled to your budget, matched to your market, and upgradable as your business grows and market conditions change. A solid plan creates great clarity about your way forward.
You can achieve a highly professional image with online content.
Beyond planning and even before, after, or without any written plan, I can still create comprehensive, branded marketing materials for your business — like advertisements, directory listings, brochures, online postings, or company profiles. Also published articles, stories, blogging and other magnetic, traffic-attracting content — even full shopping websites including ecommerce checkout, made with Squarespace.
I’ve used several website-builder applications. Squarespace is powerful and it doesn’t need custom software coding except in specialized situations. If you like, you can learn to maintain a gorgeous, custom website all on your own. I built and wrote his website you are reading right now in Squarespace.
A magnetic image starts from basic branding and collateral.
By beginning with a review of your marketing basics, we can maximize the total impact of your plan. It starts with essential collateral — your branding, business card, stationery, capabilities brochure, and a website. If you’re a solo creative or a services specialist, it can be your professional portfolio website. For online retail sales, you can go with e-commerce. There is an approach for every need.
Attract attention with relevant, credible, and valuable content.
Consider blogging, well-placed feature articles, opinion pieces, and essays. For some situations, add specifications, analysis, research reports, case studies, commentary and other online documents. Such information materials create a positive impression and build your image. We can discover the relevant questions that customers often ask search engines about what you offer. Then you can educate and motivate potential customers about your products or services while answering customers’ inbound questions. Once established as a solution provider, you’re perfectly positioned to make offers to solution seekers.
Build a brand customers love.
If you’re already basically established, we can use your present business name, logo, tag lines, website and existing collateral. But your branding and marketing should be reviewed from time to time. They are the foundation for your business outreach success.
Get expert freelance writing and copywriting right here.
Whether you need clear and accurate, well-researched documents or persuasive copy for direct response, I’m here for you with all of my writing experience and skills at your disposal. This is where my business writing began in the 1970’s.
Source your marketing pieces right here, like these:
Find work with job candidates’ basics — a business card, resumes and cover letters
Generate your marketing collateral like business name, logo, tag lines, business cards, stationary, signage, website, directory listings, articles, even books, and more.
Create brochures, flyers, emails and/or postcards for outreach to customers
Source unique, original articles, reports, blog posts, or FAQ, etc., for content marketing online
Get custom ads, sales letters, or even direct response mail packages to develop leads and close deals
Post online, direct-response landing pages for highly focused presentation of a single-item offer
Open a custom, online store or shopping boutique made with your brand, complete with an e-commerce catalog, online checkout and digital payment processing through credit or debit cards or direct bank account debit.
Publish a book or definitive white paper makes you a go-to expert in your field. If you have specialized chops but need the writing skills, I ghostwrite. I’ll walk you through the whole process, step by step.
Find out more — request the password to my Portfolio page or schedule a phone conference. Simply send me an email from the Contact Page and I’ll get back to you promptly to provide answers and suggestions that fit your situation.
Web Content Writing and Blogging
Skilled in SEO copywriting, I’ve been a digital native and writer since before the Internet began. While a mechanical design engineer, I helped design supercomputer servers that support business and science, host the Internet around the world, and help propel business and science toward AI sentience. Eventually, I returned to my roots as a writer for individuals, businesses and nonprofits so that I can keep on publishing my own books and stories about real life even in a market saturated with genre-themed entertainment.
Access my writing samples or read from my blog on this website or check out my publications on Amazon.com. I built this website you’re reading now and several others, including writing all the textual copy.
I can walk you through answers to all of your questions on how to start a popular blog and make money with a blog online. If you want a guest blogger, send me your topic and I’ll let you know if I can generate content that brings your message and your solutions to web users around the world.
Begin with an easygoing chat and no obligation.
Before you incur costs, you have an opportunity to choose methods that stimulate the results you want. Each client’s needs and situation are unique. We can discuss your needs confidentially and agree on how to best implement bottom-line-building ideas.
Get a detailed, written proposal with firm pricing and my schedule commitment. You receive up to three rounds of review and revision on any project for an agreed, fixed cost to produce perfected writing to support the results you want on your bottom line.
To get started or to simply ask questions, click CONTACT. Send me an email to begin a conversation. No pressure, I promise — only results.
— Joseph Riden