I've written and published three books and edited two others, all shown below. Two more books are forthcoming. One is another how-to, about building high-end, custom furniture with an entirely fresh, new approach that dramatically reduces production time and cost while sustaining traditional, handcrafted quality. The other is a memoir of many adventures aboard a classic wooden trawler with one of my best friends in the world. The chapters of the memoir are planned to be released as standalone stories and then collected into a single volume. I'm also writing and publishing additional stories.

-- JR

Click a book cover below to see review comments and purchase information.

iHi-Fi Audio Setup Guide

Joseph Riden

4.5 Stars out of 5 on Amazon.com

This Book Is Your New High-End Audio Component

You may be astounded to hear how good the audio system you already have can sound. You’ll enjoy the very best music your Hi-Fi can play when it's set up per audio best practices. 

This book covers Hi-Fi system setup and performance tuning extensively, from fundamentals for new enthusiasts, to advanced approaches such as sourcing computer audio, anti-vibration treatment, acoustic room conditioning, and even how audio furniture can help the music you love sound best. All the same principles apply whether you listen to digital files, streaming music, or old-school sources like physical LPs and CDs.

Time invested in system tuning is highly rewarding when you understand exactly what to do and how to avoid many common errors. This practical handbook brings you the following: 

  • Guidance learned from decades of audio system optimizing
  • Practical, usable advice, without heavy science and no math
  • Methods to correct specific faults and avoid common issues
  • Powerful, easy-to-use, proven, and accepted technologies
  • Easy reading from a lifelong audio buff, music lover, and engineer
  • An industrial designer's furniture standards for more realistic music

True music lovers want their Hi-Fi systems to sound fabulous in their spaces. Yet most home systems never sound the best they could. Learn in detail how to implement superb playback while you also save cash on audio gear.

With improved setup, you'll be delighted to demonstrate how great your well-tuned system sounds. Even one tip you learn inside this book could make the cost and reading effort worthwhile.

Expect quality and you will not be disappointed. This Kindle e-book is written, designed, and formatted to editorial and production standards for hardbound books produced by major traditional publishers. It's also available as a print paperback Each chapter includes a color illustration.


How to Ride the Blimp

Joseph Riden

5 stars on Amazon.com

I personally lived a Blimp flight experience. This book tells that story and shares some photos. Hundreds of people, much like you and me, ride Blimps each year. You can't buy a ride from Goodyear® with any amount of money but you can get a ride for free.

This book helps you with that. There's a huge interest in Blimps. Many people are "rarin' to go" for a ride. I've identified just what it takes and how to do it. Anyone may get a priceless flight like mine with the right approach, given inside.

In this book, you'll learn not only what worked for me but also what works for others who ride the Blimp. You find out the secret of how you can get a ride if you have the gumption. To avoid blind alleys, select your best option and decide how to go about it.

Unlike airplanes, Blimps fly low and slowly. You get to look around and take in the scenery rather than zooming past everything. The ride itself is the destination. There's no guarantee, of course, but giving folks rides is what Blimps do when they aren't televising sports events or doing special duty.

As the years passed by, I learned to fully appreciate what a unique and memorable experience that ride was. I wish you great success and enjoyment on your own Blimp ride. It's one of the great adventures of a lifetime.

How many people do you know who can honestly say they flew in a Blimp? Why not you? The secret awaits within this book.

Expect a quality e-book, well-written and well-formatted, and you will not be disappointed. This book is produced following old-fashioned print publishing values, conventions and standards. Seven color images relevant to the content are included.


Content Marketing System: Buy or Build Your Own

Joseph Riden

Read on-screen free on Issuu.com

37,000+ words, 18 images including tables

Introduction 

When someone searches the Internet for something you offer, will you make a sale? Any seller offering the same thing could get that business. How will you win the ongoing struggle for your customers' eyes, heart, and mind? 

You need to make your company visible, cast the best light on your offerings, and demonstrate outstanding customer experience. This e-book was written to help you accomplish that, even on a shoestring budget. You can build sales revenues by publishing compelling, magnetic, infectious, and share-worthy content, regardless of your company's size or your offerings' complexity, whatever your customers need and want. 

The time when a great website was enough is long gone. Today's Internet is an ocean of valuable information mixed with clutter and teeming with competition for attention as it expands exponentially. Yet the web still offers a huge advantage in unprecedented publishing power. To win more sales, publish a quality content stream customers love to consume and share. Assist, inform, educate, or entertain them to gain attention and sales. 

Even if you're barely computer- and Internet-literate, you can learn to set up an inexpensive but powerful content publishing system. No programming is required. Just configure the right selection of online services, then publish a content stream that merits respect. You'll gain admission to an exclusive group of voices your ideal customers trust, follow, and buy from. Use compelling content to propel leads through your sales process, draw customers back, and stimulate them to refer friends. 

Content for marketing can be any relevant information that attracts and rewards customers. When it's your stream, you select subject matter your audience prefers. Create an exciting information channel for them. Content brings best results when produced with high production values -- quality white papers, reports, articles, blogs, e-books, e-newsletters, and other formats. 

So-called "content marketing" is taking our whole business climate by storm because quality content helps customer relationships begin, grow, and endure. Many flourishing companies now routinely drive sales activity with content streams. Worthwhile web content builds customer engagement by providing solid value before, after, and even without sales. It's like publishing your own custom magazine except your private label, branded channels are online and interactive. 

Marketing with content is less demanding than other alternatives. It takes less cash and a follows a more credible approach than older-style, outbound marketing and sales. Newer inbound methods can be far less expensive than advertising and much more effective than interruption-based selling through cold calls or ads. Just about anyone can market with content online with manageable effort and cost. 

Quality online content can market anything that's sold. It propels your business forward whether you deal in products or services, in either consumer or B2B markets: 

  • Content publishing helps professional service firms establish referral-based practices with backlogs.
  • Content helps manufacturing companies generate enough inbound leads to meet strategic goals.
  • Non-profit and political organizations use content to champion their causes at manageable cost.

The more complex your sale, the better a thought leadership web presence attracts inbound leads. Search engines value expertise because it identifies authorities in each area of business. Customers seek you out when they discover you're an authority. A magnetic content stream helps you drive traffic to your web presence, connect with customers, and become a preferred provider. 

The longer your sales cycles, the more a steady stream of expert content helps nurture customers through sales. Compelling content strengthens lasting bonds over time to improve customer retention. Your content stream makes it more likely customers will choose your offerings repeatedly instead of going to the competition. That's because compelling and useful content helps builds familiarity, affinity, and trust. 

When you configure your own system, you're not locked in to some total solution's inherent limitations. Search engines relentlessly improve algorithms, altering natural search results. Social consensus weighs ever more heavily in searches. Older SEO measures become worthless or start working against you. With your own digital publishing operation, there's no need for concern because you can change features and functions by adopting new or different web-based services at will. 

To sum up, create an inexpensive content marketing system (or "engine") to help your business thrive: 

  • Conserve marketing budget while improving inbound leads and sales.
  • Drive more traffic to your entire web presence.
  • Build familiarity, affinity, and customer confidence continually.
  • Engage with customers and lead conversations to sales.
  • Use content as both attraction and reward for considering your value propositions.
  • Nurture customers through sampling or trials, initial and repeat sales, and referrals.
  • Increase customer satisfaction and retention over the long haul.
  • Stimulate more referral business to build backlog and drive growth.
  • Achieve a more stable cash flow at higher levels and exceed your business goals sooner.

These days, each business must become an online publisher to fully prosper. This e-book helps you determine your content strategy, set up a working tactical system, and generate and deploy content marketing without under-buying or over-spending. In the following pages, you'll learn to create a content marketing engine that includes what you need, leaves out what you don't want, supports safe e-publishing, and minimizes your effort to market well. 


Spontaneous

A Novel by DiMirra

Edited by Joseph Riden

Now Available on Amazon.com

I edited Spontaneous, a men's adventure novel, and provided the synopsis below during a 4-week interactive connection with the Author. Spontaneous is a 318-page, men's adventure novel, available on Amazon.com in both paperback and Kindle editions. It was published on the CreateSpace Independent Publishing Platform on February 14, 2015. Seven reader reviews have achieved a 4.6-star average rating at the time of this writing. 

From the book jacket synopsis:

Incompetent governments and their politicians oppress and exploit you and fellow citizens for decades. The self-serving policies blow back when radical militant factions launch waves of vicious attacks, laying waste everything your culture is, and stands for. Civilization crumbles. Streets run red with blood. Ultimate violence threatens your own family, your fortune, and all you hold sacred. Only decisive action can make any difference, yet world leaders and their minions sit paralyzed as radicals riot, militants attack neighborhoods, and massive plagues and slaughters kill billions worldwide and then nuclear war breaks out. You are Gianni Castillo and your time of reckoning is now. You head the oldest, most powerful, and wealthiest family in history. Your abilities and circumstances position you to seize power, make heart-wrenching decisions, end tides of violence and pestilence, and guide the ruined world to lasting peace, under a whole new form of government. What will you do? How will you decide who lives and who dies? How will you defeat rampant evil? How will you make Apocalypse impossible to happen ever again? Your Family and their science hold the key. This is that story, unfolding as you hold the very fate of mankind in your hands . . .

The Author's Comments on my Editing

"I have found it rare, in my life, to encounter professionals that under promise and over deliver. Joseph Riden is one such individual. I wrote a series of articles on fishing adventures, which were good but needed some serious word smithing. I found Joseph, with some effort, and he turned my work that was ordinary into extraordinary prose. A year later I had completed my first novel, some three hundred pages in length and turned to Joseph for editing and to make it flow. He did a remarkable job, on time and on budget. While not a best seller I get royalty checks every month . . ."

- Robert Demes


Yellow Roses

A Memoir by Farah Grace

Edited by Joseph Riden

Now Available on Amazon.com

From the book jacket synopsis:

A psychic’s prediction haunts a young girl, causing her confusion and fear. Having a limited time to fulfill his dream, her childhood sweetheart makes her a promise before his death.Tragedy continues and she must make a decision to abscond for the safety of her children. Leaving her hometown in a borrowed car, adversity continues to follow her. She must deal with memories of a difficult childhood, and a heart that has been shattered. A man enters her life and offers her the life she so desires. Upon his death she becomes aware their entire twenty years of marriage was full of lies and deception, as his government ties are revealed to her through an unexpected source. Illness, and more deception continue until a chance encounter with a foreign speaking man who hides his own sorrows, finally teaches her to forgive and feel love. With His promise forever unbroken, she finds safety and guidance with the continuous apport* of love, his yellow roses.

*Apport is a term that means: (verb) the paranormal transference or rendering of an object; or (noun) an object that is transported or produced by paranormal means.

The Author's Comments on my Editing

"I would like to take a minute to THANK YOU, FROM THE BOTTOM OF MY HEART. During the entire process of editing, you never lost sight of the fact that the book is my story and in every manner you respected that. You did not try to change my way of writing, you only enhanced it.

You were so kind and willing to help that you made the entire process enjoyable. It was a pleasure working with you and learning from you. You are a gentleman and a true scholar. The editing you did on my book was purely stellar."

- Farah Grace


 

Forthcoming Works

Log of the Vessel Tin Hau

From early 1986 through the last of 1991, my lifelong friend Nancy and I enjoyed ocean sport fishing from a diesel trawler out of San Diego, CA. We lived many wonderful adventures and experiences with Tin Hau, a historic vessel. She was among the last of the production wooden trawlers: hull number 32-16, a Grand Banks built by American Marine in their Singapore yard in 1966, before the fire that destroyed that facility.

She was cosmetically restored to like-new condition during the decade just before we acquired her. We re-named her for the Sea Goddess depicted on her manufacturer's medallion. To us, this lovely and sturdy vessel was so much more than a boat. She seemed to be alive and became our beloved pet and a family member.

We fished and cruised Tin Hau extensively in the seas around San Diego, CA, to 100 miles and more offshore.  This book is a collection of true stories that we actually lived. Some chapters recount fishing adventures and others, precarious situations. The main characters include a gorgeous and talented woman (Nancy) who never outgrew her tomboy phase and who loved fishing with her Dad as a kid; and her husband, an engineer and writer (myself) with an outdoorsy inclination who grew up fishing in Florida. One of my Uncles was Frank O'Brien, originator of Tycoon Tackle. He was recently inducted into the IGFA Hall of Fame. So, I have fishing in my blood and clearly, so does Nancy, who out-fished all our guy friends regularly.

Each chapter is planned to stand alone as a short story. I'm considering inclusion of a few of our favorite seafood recipes. This book will be richly illustrated with restored photos from this period of our lives. I plan to publish it in paperback and e-book formats. 

If you'd like to receive an announcement when the book comes out, use the Contact Tab above to send me an email asking to be on the announcement list. I'll contact you when your copy is ready.

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