Articulate speakers often personify management best practices. Consider three notable executives — Amazon's founder and CEO Jeff Bezos; General Motors CEO Mary Barra; and the incomparable Steve Jobs, Apple Co-founder and CEO. Presentations by these iconic figures have reminded us that dominance in commerce requires powerful communications. Whoever a speaker may be and whatever the purpose, in any medium, writing makes a brand's impression on the world about your products, services, and objectives.

Have you undervalued your brand's messaging power?

A company's textual content should seduce and inspire its audience but even brilliant leaders may not write prose that motivates a specific, desired action like a prospect accepting a particular offer. To achieve their mission, CEOs promote their ideas all day long. As a group, dynamic, chief executives can be the best salespeople around.

What do we learn from masters of persuasion?

It’s a given that we need useful products and services. To make your business hum, your organization must also drive desired responses with on-brand messaging, which requires help from a specialized writer skilled in the rhetoric of persuasion. Think seasoned copywriter — a steely-eyed prose whisperer who'll make your message clear, inviting, inspiring, and compelling. Even promotional content can ignite interest, inform readers, rumble with portent like a distant storm, or quash myths. But most importantly, good rhetoric induces actions such as more sales or "getting to yes" with the perfect prospect for a critical position, or overcoming prejudices — anything you need that requires a specific response.

What action should your prospect take?

Composing persuasive writing is a specialty called “copywriting.” A CEO's inspiring speech is usually copywritten before an event for best effect. Successful businesses and organizations rely on copywriters to convey compelling ideas. Their text motivates readers to take some specific action such as placing an order, delving deeper into your content, stopping practices that harm the Earth, or voting for a favored candidate. A skilled copywriter can stimulate what it takes to increase total customer response.

How well are your words achieving your desired customer actions?

If results have been disappointing, you can fix that today. Too much commercial writing goes out shabby in public. It's common to run across sincere business text that's meant to support a mission but suffers from fatal flaws. Readers may stumble on obscure terms. They may disrespect clichés, trip over corporate jargon, and pity poor grammar or bad spelling. Maybe they're put off by foreign sounding phrasing or they might shy away from rambling sentences or obscurity or too-trendy sayings. It's a safe bet Mary Barra knows that credible, motivational language is like racing fuel for her company's persuasion engine.

Undervaluing your organization's persuasive writing undermines your business. You may pay for it in lost revenue. Don't underestimate the mission your commercial content must achieve, from signage to web pages and even in your recruiting. All of these are persuasive elements that present rational propositions to customers or potential employees. CEO Steve Jobs found words so important that he often presented revelations about Apple's products and their features in person.

Writing faults stress readers rather than persuading them.

Your company's brand messages can be dressed for success. The key to sourcing robust, persuasive writing is simple — never settle for inferior text when you need words that work. Get a copywriter to match your content's power to your opportunity's importance. If you care about readers' responses, your best approach is to outsource your critical business content unless you already have captive writing talent on board with specific skill and experience in copywriting. When you engage an experienced persuasion professional, you get a well-written piece that draws out more actions you desire as your permanent hires stay focused on things only they can do best.

The copywriting resource you need is available.

You can hire Joseph to help motivate your audience in any message from a presentation, to a press release, to your product listings or an ad meant to recruit quality workers with specific skills.

Access decades of relevant copywriting experience.

Move beyond informational — make your writing compelling. Joseph’s history includes founding and operating a small business marketing agency for five years, right through the 2007/2008 financial crisis. One of his book publications is a manual for digital content marketing. Joseph has filled varied roles at startup companies, including lots of practice in writing to stimulate specific actions.

When you need and want persuasion that works, assign Joseph anything from ad copy to product descriptions, from blogging to web page content or even a new how-to book about conquering some issue by using a product you offer. He'll consider any writing assignment in English from your brand storytelling to your annual report. He'll decline an assignment if the task seems beyond his skills.

Persuasion that works commercially also succeeds for nonprofits.

Stimulating a donation is essentially making a sale. To explore on-brand writing that takes you where you want to go, let's have a no-pressure chat about making powerful impressions on customers with branded messaging that pulls in responses to move your products or services or to help attain your worthy objectives.

Joseph brings an educated, native-born command of North American business English. His writers' resume, many work samples, and several testimonials from past clients are all available on this website. His rates are typical for accomplished, English-degreed copywriters. Best of all, expect your results to pay for his cost many times over. His expertise with word-wrangling will help you achieve revenue targets.

Are you ready to succeed like Jeff Bezos?

Joseph is not satisfied until your persuasive copy is as powerful as Amazon's, GM's, and Apple's. Why settle for less?

If you're willing to open this website's Contact Page, in a skinny minute you can email Joseph to begin a dialog. You'll need a password to access the writing portfolio HERE. You’ll receive it in the reply to your message.

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